CEBUS

Dos and Don’ts of email marketing

CEBUS

In the last few years, email marketing has become quite popular. Email in itself has become the most preferred way of communication in various leading companies. Email can be used as a pretty effective method to boost the growth of a business. In this article we will discuss the dos and don’ts of email marketing, one of the most popular type of direct marketing.


The dos of email marketing

There are certain things regarding email marketing which should be kept in mind. These things usually make a difference between a successful business and failure. We have listed down few things which you should do to make email marketing successful.
Follow the spam laws
Follow the spam laws. Don’t bother people who are not interested in your products or services.
Always follow a proper pattern. It is very important to grab the attention of your client or potential customers. Usually there should be a heading or a tagline, then a short introduction of your product or service, then the benefits and features and you can conclude it with a call to action.
Third thing which should be kept in mind and is really important is that you should write and email in a way that you write to a friend. People don’t like marketers, they don’t want to read any promotional emails and delete them from their inbox straight away. Always give a personal touch to every email and never address a group, be friendly and nice and try to sound fun. It not only helps in grabbing attention but also wins you a lot of customers.

The dont`s of email marketing

Now we are done with the simple steps that you need to follow to make your internet marketing campaign successful. Now let’s move on to the things that you need to avoid in order to achieve success. These things can completely ruin your whole internet marketing strategy.

Never use CC in your email. If you add addresses in your CC, you may well make your prospects angry and the whole purpose of email marketing fails. Moreover using CC also reveals the identity of your valuable clients to others. Therefore always use BCC options to not only keep their identities safe and private but also to keep each client happy and satisfied.
Never give the links to the people who haven’t asked for them. You need to engage the prospect first and then move on to the next steps. After engaging you can ask whether they want to see the link or no.
Never use old marketing techniques in your email. Avoid using bold capital letters and bright colors and people are now aware that only marketers use them. Always use a professional style as it always delivers better results.
Email marketing is easily the simplest and most popular method of direct marketing. It makes contacting and staying in touch with customers and prospects a lot easier. However, you have to follow few simple rules in order to achieve desired results from email marketing. We hope that this article helped you in learning a few of these rules and you would apply them in order to make your marketing strategy successful.

Amy Taylor (Fiverr)

Please rate this page. This page is:

You might also be interested in:

Who Else Lost Money On The

Text & design, production of advertising media

Who Else Lost Money On The “Creative Advertising”? Pay for NO design

Go through all your material and make sure you wrote simply and easily so everyone could understand. Think of a 14 yr old child. If he could easily understand what you wrote, you did great. If he couldn’t, re-do it. Clever people do not use “clever” words. Simple words are understood both by clever people and by not-that-clever people. And you don’t want to miss your buyers, do you? More...


 Exploit the existing reach in order to increase campaign

Direct marketing via e-mail & newsletter

E-Mail Marketing: Exploit the existing reach in order to increase campaign

How important is e-mail marketing in the era of diverse social media and search engine optimisation? Article looks at responsive design as an element for e-mail templates and provides solution approaches for optimum e-mail marketing. More...


How does your company build their brand and get noticed by potential customer

Direct marketing via advertising letters by mail

Direct Mail Cuts Through

Direct Mail Cuts Through Direct Mail It is estimated that the average person is exposed to 200 to 3,000 or more advertising messages per day. It’s easy to understand how that is possible. Think back to how your day started this morning. More...


© 1982-2020 CEBUS Marketing - Anna Calandri - All rights reserved.
We are committed to maintaining quality and performance standards. This website generally does not collect any personal information. Only when you submit a request to us or sign up for a service will personal data be collected and stored. More...